Bozza

BOZZA is a Pan-African company with its head office in Cape Town. It has developed a mobile application similar to MXit but geared more to audio-visual downloads rather than just chat facilities. This enables it to hyper-compress data in a way that retains its quality but makes it possible for end-users to download up to 5 minutes of video content at virtually no cost. Focused on contextually relevant, made-for-mobile content, Bozza enables young people across Africa to share life together. Bozza can be accessed via the 25-30 most popular handsets in SA (i.e. it is not restricted to smart phones). The first phase of its rollout takes place in October 2011, with the launch of 25 mobile channels (of which Vuselela is one) in its first year of operation.